Webshops often contain complex interactive elements such as product filters, dynamic navigation and extensive checkout processes. When these are not developed with accessibility in mind, they can create barriers for users who rely on screen readers, keyboard navigation or other assistive technologies.

Common issues on e-commerce websites include:

• Product filters that cannot be operated with a keyboard

• Missing alternative text for product images

• Forms and checkout steps that are difficult to use with screen readers

• Insufficient contrast or unclear page structure

Digital accessibility helps webshops reach more customers and reduce friction in the purchasing process. An accessible website can also improve visibility in search engines, and in many cases accessibility is required under the European Accessibility Act (EAA).

An accessible webshop starts with implementing the Web Content Accessibility Guidelines (WCAG), the international standard for digital accessibility. These guidelines help ensure websites are usable for everyone, including people who rely on screen readers, keyboard navigation or other assistive technologies.

For webshops, the following principles are particularly important:

• Ensure a clear structure and navigation

• Make all functions operable via keyboard

• Use alternative text for images

• Make forms and checkout processes clear and understandable

• Ensure sufficient contrast and readability

By integrating digital accessibility from the start of design and development, webshops can comply with WCAG guidelines while improving the user experience for all visitors.