Digital accessibility in e-commerce
How accessible are Dutch online shops?
For our research, we analyzed dozens of major Dutch e-commerce websites for digital accessibility. The results show where online shops stand today, and where opportunities remain for better conversion, stronger SEO, and a webshop that works for everyone.
Average accessibility index score for e-commerce: 55
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Accessibilità digitale - Enti governativi e istituzioni pubbliche
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Accessibilità
Garantisci l'accesso ai servizi a tutti i cittadini indipendentemente dalle loro capacità
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Maggior coinvolgimento
Promuovi la partecipazione e il coinvolgimento dell’intera popolazione
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Trasparenza
Migliora la comunicazione e l'accessibilità alle informazioni pubbliche
Conformità legale
Garantisci il rispetto delle leggi e dei regolamenti sull'accessibilità
Perché ti serve una dichiarazione di accessibilità?
Sia Legge Stanca che l'EAA richiedono una dichiarazione che descriva in modo trasparente come viene garantita l’accessibilità dei propri servizi digitali.
È un requisito obbligatorio, ma anche un’opportunità per mostrare responsabilità e conformità.
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Genera con facilità tutto ciò che serve per essere conforme e sempre allineato alle normative.
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Mostra il tuo impegno con azioni concrete e una comunicazione accessibile per tutti.
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Rendi visibile a chiunque il livello di accessibilità delle tue piattaforme, in modo chiaro e immediato.
Benchmark results for e-commerce
Our research shows that digital accessibility in Dutch e-commerce is still evolving.
The average accessibility score of the analysed webshops is 55 out of 100 points. This indicates that many online shops have already taken steps toward improving accessibility, but there is still significant room for improvement.
In practice, we see that accessibility issues often arise in the most complex parts of a webshop: navigation, product filters, interactive elements and checkout processes.
For users who rely on a keyboard or screen reader, these components can therefore be difficult, or sometimes even impossible, to use.
At the same time, the research also shows that some webshops are already much further ahead. These organisations demonstrate that digital accessibility can be successfully combined with modern e-commerce platforms and advanced user interfaces.
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How does e-commerce perform compared to other sectors?
The broader research into digital accessibility in the Netherlands shows that e-commerce lags behind several other sectors.
While sectors such as government and education often achieve higher accessibility scores, webshops more frequently deal with complex interfaces such as product filters, dynamic navigation and extensive checkout processes. These functionalities make digital accessibility more challenging to implement effectively.
At the same time, the research also shows that accessibility in e-commerce is certainly achievable. The highest-scoring webshops in the study demonstrate that accessible interfaces can be successfully combined with modern e-commerce platforms.
Perché ti serve una dichiarazione di accessibilità?
Sia Legge Stanca che l'EAA richiedono una dichiarazione che descriva in modo trasparente come viene garantita l’accessibilità dei propri servizi digitali.
È un requisito obbligatorio, ma anche un’opportunità per mostrare responsabilità e conformità.
Top-performing e-commerce websites
Although the average accessibility score in e-commerce still leaves room for improvement, several webshops demonstrate that digital accessibility can be successfully combined with modern e-commerce platforms.
The following organisations are among the best-performing e-commerce websites in our study.
These organisations show that digital accessibility does not have to limit design or functionality. On the contrary: clear structure, intuitive navigation and accessible forms often create a better user experience for all visitors.
For many other webshops in the Netherlands, this represents a clear opportunity to make their digital channels more accessible and user-friendly.
Common accessibility issues in webshops
During the research, several accessibility issues repeatedly appeared across e-commerce websites. These problems often occur in interactive parts of webshops, such as navigation, filters and the checkout process.
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How accessible is your webshop? Find out in 2 minutes
In this study, we analysed dozens of major Dutch webshops.
Curious how your webshop scores on digital accessibility?
With the Eye-Able scan, you’ll discover within minutes:
Your accessibility score
Potential WCAG issues
Concrete improvement opportunities
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Frequently asked questions
Digital accessibility in e-commerce
According to research by Eye-Able Benelux analysing 250 Dutch websites, e-commerce websites in the Netherlands score an average of 55 out of 100 points on digital accessibility. This shows that many webshops are already taking steps toward better accessibility, but there is still significant room for improvement.
Webshops often contain complex interactive elements such as product filters, dynamic navigation and extensive checkout processes. When these are not developed with accessibility in mind, they can create barriers for users who rely on screen readers, keyboard navigation or other assistive technologies.
Common issues on e-commerce websites include:
Product filters that cannot be operated with a keyboard
Missing alternative text for product images
Forms and checkout steps that are difficult to use with screen readers
Insufficient contrast or unclear page structure
Digital accessibility helps webshops reach more customers and reduce friction in the purchasing process. An accessible website can also improve visibility in search engines, and in many cases accessibility is required under the European Accessibility Act (EAA).
An accessible webshop starts with implementing the Web Content Accessibility Guidelines (WCAG), the international standard for digital accessibility. These guidelines help ensure websites are usable for everyone, including people who rely on screen readers, keyboard navigation or other assistive technologies.
For webshops, the following principles are particularly important:
Ensure a clear structure and navigation
Make all functions operable via keyboard
Use alternative text for images
Make forms and checkout processes clear and understandable
Ensure sufficient contrast and readability
By integrating digital accessibility from the start of design and development, webshops can comply with WCAG guidelines while improving the user experience for all visitors.
Perché ti serve una dichiarazione di accessibilità?
Sia Legge Stanca che l'EAA richiedono una dichiarazione che descriva in modo trasparente come viene garantita l’accessibilità dei propri servizi digitali.
È un requisito obbligatorio, ma anche un’opportunità per mostrare responsabilità e conformità.
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