MEININGER takes a holistic approach to accessibility

In this success story, we look at how MEININGER Hotels introduced digital accessibility in a short space of time using Eye-Able. It explores how they have made accessibility a core part of their work—both on their website and throughout their physical hotels.

Screen displaying MEININGER Hotels website

About MEININGER Hotels

Founded in 1999, MEININGER Hotels operates 36 hotels across 26 European cities. The company’s mission is to provide central, accessible, and affordable accommodation for everyone, regardless of their background or reason for travel. This inclusive approach is supported by a team of 1,330 employees from over 90 nationalities.

As Head of Digital Marketing at MEININGER Hotels, Céline Mamane leads the group’s digital strategy. Together with the project team they manage the integration of Eye-Able to ensure the company’s commitment to accessibility is reflected across all online platforms.

Outside view of MEININGER hotel

Designing accessibility across every touchpoint

“For us, accessibility doesn’t stop at the website. We have to look at the entire user journey — from the first visit to booking, payment, check-in and beyond. Our goal was to make all of these touchpoints accessible and usable for everyone.” 

What convinced MEININGER to work with Eye-Able

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Easy to navigate

The tool was easy to use from the start, helping teams get started quickly and focus on what mattered without long onboarding or specialist knowledge.

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Clear suggestions

Issues weren’t just flagged but explained. The guidance helped teams understand what needed to change, so they could deal with issues directly instead of guessing.

Works across teams

Developers, content, design and customer care were all involved. Eye-Able fit into this setup and supported a shared, day-to-day approach to accessibility.

Accessibility started long before the law

MEININGER began working on digital accessibility around a year before the BFSG came into force. While legal requirements were a reference point, the decision was largely driven by the company’s long-standing commitment to accessibility in its hotels.

Enabling everyone to travel with confidence and enjoy our hotel experiences starts by enhancing accessibility across all MEININGER hotels and ensuring guests receive transparent, reliable information about accessibility.

In addition, our six MEININGER Hotels in Berlin have been the first ones being certified by Reisen für Alle (Travel for all) a nationally recognised label for accessible travel.

"Accessibility has always been a topic for us as a hotel group. It’s not something that starts online or with a law — it’s part of how we think about our houses and the guest experience overall."

Céline Mamane, Head of Digital Marketing at MEININGER Hotels

Screen of Eye-Able Dashboard with an accessibility score of 97%

From complexity to 97%

  • Rapid resolution: Within five months, MEININGER resolved all high-priority errors. This increased the website’s accessibility score to approximately 97%.

  • Full journey coverage: The implementation covered the entire digital guest journey, including the website, the booking engine, payment portals, and the help centre.

  • Effective prioritisation: The team addressed critical issues first, allowing for immediate impact while tracking progress in real-time.

Making accessibility part of everyday work

  • Implementation: All technical updates were performed by MEININGER’s developers and designers. No external consultants were needed for the implementation.

  • Empowered to act: The software provided specific explanations and code suggestions. This allowed the internal team to resolve issues directly without specialised training.

  • Proactive creation: Accessibility is now integrated from the start, with teams creating new content correctly the first time.

Hotel room of MEININGER Hotels in Krakow

Accessibility as a shared mindset

  • A continuous commitment: Accessibility is an ongoing responsibility. The team uses Eye-Able to maintain high standards as their digital platforms evolve.

  • True hospitality:  Digital improvements need to match the standards of the physical hotels. MEININGER Hotels are continuously working towards ensuring every guest feels welcome from their first click to their actual stay.

  • Future-ready expertise: By starting early, MEININGER has built the internal knowledge to meet guest needs today and in the years to come.

“The Eye-Able software doesn't just show us what's wrong; it gives us specific suggestions on how to fix it. This allowed our internal teams to handle the implementation themselves and, more importantly, it taught us how to avoid making those same errors in the future.”

Céline Mamane, Head of Digital Marketing, MEININGER Hotels

Stay compliant everyday with Eye-Able

Continuous compliance with digital accessibility standards in accordance with the requirements of the BFSG and WCAG.

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