CARLSEN's path to a more inclusive web
Discover how one of Germany's leading children's book publishers has transformed its website experience with Eye-Able® – through improved usability, meeting accessibility goals and building a more inclusive digital future.
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About CARLSEN GmbH
Carlsen Verlag, headquartered in Hamburg-Ottensen and Oldenburg, is part of the Swedish Bonnier Group and ranks among Germany’s leading children’s and youth book publishers. With iconic series like Pixi, Harry Potter, The School of Magical Animals, and Naruto, they bring countless worlds to life for young readers.
"As Head of Website Architecture, I’m responsible for optimizing site performance, improving usability, and ensuring compliance with modern web standards. Our website and online shop are vital tools to showcase our wide-ranging program and make it accessible to as many people as possible.”"- said Klara Kreuzberg.
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Our mission: Digital Accessibility
"We want our content to be accessible to all - without technical or design barriers. Our goal wasn’t only to meet legal requirements but to create a more inclusive experience for everyone."
Accessibility driven by inclusion
Carlsen aimed to go beyond legal compliance and create a barrier-free, inclusive experience for all users.
Flexible, practical solution
Eye-Able® was chosen for its mix of technical insight and practical tools like Audit, Report, Assist, and Plain Language features.
Collaborative decision-making
The chosen solution reflected shared values and collaboration, with a strong focus on user experience and continuous accessibility improvement.
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The Solution & Results
“Integrating Eye-Able® into our digital environment was smooth. The setup was quick, and thanks to the dashboard, we were able to tackle key areas right away.”
The development team made a few tailored adjustments, and Eye-Able’s support team ensured every step was guided and efficient.
In just six months, Carlsen’s accessibility score made a remarkable leap forward*
“Eye-Able® empowers us to detect and resolve barriers ourselves. We’ve seen real progress and are constantly optimizing the site for every visitor.”
The main KPI: Continuous improvement in automated accessibility assessments.
*The image illustrates sample values for reference
"For any company beginning their digital accessibility journey: start with learning the basics. It helps reduce hesitation and makes the topic more approachable."
Klara Kreuzberg, Head of Website Architecture
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Stay compliant everyday with Eye-Able®
Continuous compliance with digital accessibility standards in accordance with the requirements of the BFSG and WCAG.
Test your website – and become a customer to ensure long-term accessibility and legal peace of mind.