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Accessibility and Privacy: Trust in the Digital World
Read storyAn official letter, a multi-page audit report, and just 14 days to respond: digital accessibility can suddenly become very real for businesses.
And that is exactly what is happening in Austria right now. Ever since the Accessibility Act (BaFG) came into force on 28 June 2025, the Sozialministeriumservice (Social Ministry Service) has been actively auditing digital services, investigating complaints, and launching formal proceedings.
As of 24 June 2026, 84 cases had already been opened, 74 of which were still ongoing. Companies can be ordered to provide proof of compliance, a formal statement, and a concrete action plan—all within tightdeadlines.
The potential financial fallout is just as real: for serious violations, the BaFG allows for administrative fines of up to €80,000. For small and medium-sized enterprises (SMEs), the cap in these cases is €50,000.
At the same time, a recent audit report makes one thing clear: an accessibility overlay is no substitute for actual compliance. The tools themselves are reviewed during the audit, and in the worst-case scenario, they canactually create additional barriers.
So, what happens if your business gets one of these letters? Which barriers are auditors focusing on? And how can you prepare before you are forced to react under extreme time pressure?
We answer the most important questions.
Extremely urgent. Across the EU, complaints, conciliation proceedings, and official audits are no longer just theoretical scenarios—they are starting to happen right now.
Take Austria, for example, where the enforcement crackdown is already in full swing. While people there often use the general term "warning letter" to make things simpler, the legal reality across different European jurisdictions can look quite different. It could be a direct complaint, a formal demand letter, a conciliation process, or an official market surveillance proceeding.
When a company receives a letter, it could be triggered by several different things:
A user reports digital barriers directly to the company.
An advocacy group documents accessibility flaws and requests a formal statement.
A formal conciliation process is launched.
National authorities open a market surveillance proceeding.
The regulators demand proof of compliance and a timeline for fixing the barriers.
While the exact legal classification varies from country to country, the consequence for businesses is always the same: you have to react quickly and clearly demonstrate which barriers have been reviewed, whatmeasures are already underway, and when the issues will be resolved.
If you only start figuring out these answers after a letter lands on your desk, you’ve already lost valuable time. Businesses right across Europe should audit their digital services now and systematically remove barriers, rather than waiting to react to a complaint or an official notice.
Generally, the first thing that happens is that the company is given an opportunity to respond.
The regulatory body will outline the issues they have found and request information or proof of compliance. Before national authorities order specific penalties or issue a formal ruling, they must share the findings of theirinvestigation with the company and grant a deadline to respond. In the recent Austrian case, for example, the statutory deadline given was just 14 days.
If this happens, simply replying with "we’re working on it" won’t cut it.
The authorities will expect concrete, detailed information:
Which barriers have already been reviewed?
Which issues have been confirmed?
What has already been fixed?
What further measures are planned?
When will the adjustments be fully completed?
How will ongoing digital accessibility be monitored and maintained moving forward?
Regulators can also demand to see your official declaration of conformity and other legally required accessibility documentation.
The takeaway is simple: the better a company has documented its previous audits and compliance measures, the easier it is to handle these official requests without panicking.
No, it isn’t. In fact, a recent audit report from Austria makes it crystal clear that using an overlay does not exempt your website from being scrutinized. The regulators didn't just test the digital service itself—they also put the deployed overlay solution under the microscope.
First, the website was audited without any overlay features activated. The reasoning is simple: users shouldn't have to turn on a specific profile in an accessibility widget just to make the core service usable in the first place.
During this initial test, fundamental barriers were found. Key elements couldn't be navigated using a keyboard, forms weren't properly labeled, and error messages were completely missed by screen readers. Even turning on the widget’s built-in "blind user profile" failed to fix these core issues.
But the auditors didn't stop there. They went a step further and tested how the website behaved once the overlay functions were turned on.
The findings were a real wake-up call: far from improving accessibility, some settings actually created brand-new problems. For instance, the "high contrast" mode actually reduced contrast in certain areas. Text magnification caused content to overlap and break. A feature meant to assist with keyboard navigation couldn't even be activated using a keyboard. On top of that, the settings failed to save when navigating from one page to another.
The bottom line? An overlay is not a get-out-of-jail-free card. It will not stop your website from being audited—and in the worst-case scenario, the tool itself can actually introduce extra barriers.
A recent real-world case from Austria highlights just how quickly this issue can escalate.
A large, internationally active delivery service offering digital services in Austria had initially opted for an overlay solution. The company assumed that this would be enough to tick the digital accessibility box.
Then, two independent complaints landed on their desk.
In the first case, a visually impaired customer complained about barriers encountered when trying to find a parcel shop. As a result, the company was invited to a formal conciliation meeting.
Shortly afterwards, they received a multi-page audit report pointing out further barriers, accompanied by an official letter from the national regulatory body. The regulator demanded that the company submit a formal statement and provide its accessibility documentation—all within a tight deadline.
At that point, it became glaringly obvious that the company couldn't just brush the issue aside with a quick reference to their overlay tool.
The delivery service decided to pivot and take a phased approach:
First, they manually audited the specific barriers that had been reported.
This was followed by a comprehensive technical analysis of the entire website.
Looking ahead, their long-term strategy includes regular manual testing, better documentation, and continuous monitoring to ensure that new barriers are caught early on.
This case is a textbook example of how quickly a supposedly "safe" quick-fix can turn into a compliance risk. If you rely solely on an overlay, you won’t be able to guarantee an accessible user experience—nor will you have the robust documentation needed to defend your compliance strategy when the regulators come knocking.
More often than not, it isn't about exotic technical details—it's about basic, everyday functionality.
Can a blind person navigate the site using a screen reader? Can a search function be operated entirely via keyboard? Is it obvious which field is currently highlighted? Are error messages clear, and do users actually find out how to fix a mistake in a form?
Typical issues include:
vague headings and messy page structures,
missing labels on form fields,
menus or pop-up dialogues that simply don't work,
invisible keyboard focuses,
confusing links and buttons,
poor colour contrasts,
missing alt text for images,
status or error messages that screen readers completely miss.
Things get particularly critical when a barrier blocks a core user journey—such as when users can't create an account, find a parcel shop, approve a payment, or finish a purchase on their own.
Fines vary across the EU depending on national legislation and the nature of the violation. In Austria, for instance, the Accessibility Act (BaFG) sets out the following maximum penalties:
Up to €80,000 for core violations, such as offering a covered service that fails to meet accessibility requirements.
Up to €40,000 for specific breaches regarding conformity, information, or corrective obligations.
Up to €16,000 for other violations related to documentation, record-keeping, or cooperation duties.
For micro, small, and medium-sized enterprises (SMEs) in Austria, these caps are reduced to €50,000, €25,000, and €10,000 respectively.
Austria’s Accessibility Act (BaFG) is the national implementation of the European Accessibility Act (EAA). Right across the EU, this directive applies to specific digital services, including B2C e-commerce platforms, banking services, electronic communication services, and selected digital services in passenger transport.
It is a common misconception that every single business website automatically falls under the scope of the law. Crucially, it depends entirely on the specific products or services being offered directly to consumers (B2C) via that website.
Austria is by no means an isolated case. In several other European countries, user complaints are already triggering official audits, binding deadlines, and court rulings.
In June 2026, the Tribunal judiciaire de Caen issued an interim injunction ordering the retail giant Carrefour to bring its digital services up to accessibility standards. The lawsuit was brought forward by two advocacy groups defending the rights of blind and visually impaired people.
The court highlighted issues with missing alt text, poor contrast, faulty forms, and a general lack of compatibility with keyboards and assistive technologies. Carrefour was given six months to update its website and app. Ifthey fail to meet the deadline, they face a recurring penalty of €500 per day.
The Swedish Post and Telecom Authority (PTS) is currently auditing 28 major e-commerce platforms, including well-known retail brands and online pharmacies.
User complaints play a direct role in choosing which companies get audited. By February 2026, the authority had already received 124 complaints—mostly regarding features that were completely incompatible with assistive technologies.
While the exact procedures and penalties differ from country to country, the overarching pattern is clear: complaints trigger audits, audits lead to binding deadlines, and continued non-compliance results in fines or courtorders.
First and foremost: don't panic, but do take the deadline seriously.
A notice like this shouldn't just be forwarded to your legal department and left there. Alongside the legal assessment, you need a thorough technical and content-focused review.
The most important steps to take are:
Check the deadline and sender: Is it a private demand letter, a conciliation process, or a formal notice from a market surveillance authority?
Investigate the reported barriers: The affected pages and processes should be tested manually, ideally using the relevant assistive technologies.
Prioritise critical issues: Barriers that block a purchase, registration, payment, or core search function must be fixed first.
Gather your documentation: This includes previous audit reports, corrective measures, designated internal responsibilities, and accessibility statements.
Create a realistic timeline: Not every barrier can be fixed in a couple of days. However, a clear, well-structured action plan proves to the authorities that you are tackling the problem systematically.
Look at the bigger picture: A reported barrier is rarely an isolated incident. Similar issues are likely lurking elsewhere on your website or app.
The absolute worst strategy is waiting for the first complaint to hit your desk.
Relying solely on automated testing won't cut it either. While automated scans catch many technical flaws, they cannot reliably judge whether a digital journey is actually intuitive and usable in the real world.
Instead, a robust accessibility strategy combines:
regular automated scans,
manual testing,
user testing conducted by people with disabilities,
clear internal ownership and responsibilities,
transparent documentation,
and ongoing monitoring.
Special attention should be paid to your core user journeys. This includes key tasks like searching for products, registering, booking, making payments, contacting support, and managing a customer account.
The enforcement of digital accessibility is rapidly gathering pace right across Europe. Businesses now face a choice: proactively remove their digital barriers on their own terms, or scramble to react later under extreme time pressure. Waiting doesn’t save you any work. It simply pushes the workload to the worst possible moment.
Eye-Able helps businesses navigate this transition with automated analyses, manual accessibility audits, user testing conducted by people with disabilities, concrete action plans, and continuous compliance monitoring.
This article is for general informational purposes only and does not constitute formal legal advice.
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