Content Marketing Manager

Carolin Kaulfersch

Carolin Kaulfersch, Content Marketing Manager at Eye-Able®, has a strong passion for SEO, large language models and research-driven content development. With a background in healthcare communication, she focuses on making complex topics accessible and engaging for readers.

All articles from Carolin Kaulfersch

Logo Shopify con quattro icone di accessibilità

Is a Shopify plugin actually enough for your shop’s accessibility?

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Gruppe mit vier Menschen vor einem Laptop, die sich über inklusives Marketing austauschen

What Domino’s, Airbnb, and Netflix teach us about inclusive marketing

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Mobile phones with banking apps and accessibility icon

Accessibility in banking: Where banks are failing—and what must change

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Tablet with icons for plain language

Addition to the accessibility statement: Plain Language

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WCAG-Level A, AA und AAA mit WCAG-Symbol und Mann auf der rechten Seite

Which level of accessibility is required for my website?

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Laptop with electronics website, magnifying glass with accessibility icons and Sweden flag

Sweden launches accessibility audits of online shops

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Woman with laptop with B2B, B2C and B2G

Does the EAA apply to the B2B sector?

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Woman with a tablet and world map in the background.

Eye-Able as an Alternative: Why one-time tests are not enough

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Illustration of an iceberg surrounded by icons for testing, technology, feedback, documentation, and certification, symbolizing the visible and hidden aspects of digital accessibility.

How do you recognise a truly accessible website?

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Eye-Able badge with checkmark labelled "WCAG 2.2" and "EN 301549"

Show your commitment to digital accessibility with the Eye-Able Seal

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World map with accessibility icon in the center, surrounded by 12 yellow stars

What US, UK, and Swiss companies must know about EAA compliance

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