Ankerkraut adds spice to digital inclusion
Discover how the spice company quickly and effectively integrated accessibility into their digital presence using Eye-Able® tools, turning legal compliance into a user-first strategy.
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About Ankerkraut
Ankerkraut GmbH is a German brand celebrated for its high-quality spices, bold flavor blends, and dedication to transparency and sustainability. Since its founding in 2013, it has become a go-to for home cooks, BBQ fans, and thoughtful gift shoppers alike.
“My role is to drive Ankerkraut’s digital transformation, oversee our IT infrastructure, and ensure we stay agile and competitive in the fast-changing world of e-commerce.” - said Oliver Steinhoff, Head of IT.
With a strong direct-to-consumer focus, Ankerkraut’s online shop plays a critical role in customer engagement, content delivery, and brand storytelling.
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Waarom WCAG-compliance loont
Trek tot 20% méér klanten aan
Een ontoegankelijke website jaagt gebruikers weg. Met digitale toegankelijkheid kies je voor meer bereik én meer conversie.
Blijf boetevrij en compliant
Nieuwe wetgeving vraagt om actie. WCAG-compliance beschermt je merk tegen juridische gevolgen.
Voorkom dure verrassingen
Last-minute fixes kosten tijd én geld. Door nu te starten, bespaar je op toekomstige uitgaven.
Here’s why Ankerkraut chose Eye-Able®
Ankerkraut chose Eye-Able®, based on prior success from within the team.
“Our Product Owner had already used Eye-Able® in previous projects - with great results. That made the decision easy.” - said Oliver.
Compared to alternatives, Eye-Able® stood out with:
Smooth integration: Eye-Able® pre-configured the domain; onboarding was quick and simple.
WCAG-based reporting: Automatic audits with concrete improvement suggestions.
Smart prioritization: Tasks ranked by score impact and implementation effort - perfect for the dev team.
“The dashboard doesn’t just show problems - it offers solutions. That’s exactly what we need to take effective action.” - said Oliver Steinhoff.
Results that last: Ankerkraut relies on Eye-Able®
Accessibility at Ankerkraut is not a checkbox - it’s a continuous process. But the first wins came fast.
“We’re constantly updating our content and features. With Eye-Able®, we can now ensure accessibility from the start - and document our progress along the way.”- said Oliver Steinhoff
Key outcomes so far:
A clear, ongoing audit process
Fast identification of “low hanging fruit”
Empowered development team with ready-to-implement solutions.
Accessibility will remain an integral part of Ankerkraut’s digital strategy - and Eye-Able® is here to stay.
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"Just do it. Seriously, the first scan with Eye-Able® reveals your tasks - and then progress almost happens automatically."
Oliver Steinhoff, Head of IT
Altijd toegankelijk, altijd compliant met Eye-Able®
Met Eye-Able® voldoe je moeiteloos aan de EAA- en WCAG-eisen – elke dag opnieuw. Zo ben je verzekerd van digitale toegankelijkheid én juridische zekerheid.