What is digital accessibility really good for? Facts and Figures 2
In the first part of our blog article, we took an in-depth look at the basics and initial findings of Capterra's digital accessibility research. We found that accessibility is not only an ethical imperative, but also a real business success factor. Now, in Part 2, we go even deeper. The study provides new and exciting insights into how companies in Germany are implementing accessibility, the hurdles they face and the role of modern technologies such as artificial intelligence.
Why is this important to you? Because accessibility is not only an obligation under the European Accessibility Act of 2025, but also an opportunity to expand your target audience, increase your revenue and send a strong message of inclusion. So let's find out together what it takes to make the digital space truly accessible for everyone!
What about accessibility in Germany?
According to the study, 79% of German companies already offer accessible features on their websites - a remarkably high figure by international standards. But what does this mean in practice? The most commonly used features are
- Adjustable font sizes (50%)
- Captions and transcripts for videos (49%)
- Keyboard navigation and screen reader compatibility (both 40%)
- Contrast adjustments (39%)
These features are essential to enable people with disabilities to access information and services. However, there is still much room for improvement: Only 33% of companies offer alt text for images, which makes the use of screen readers much more difficult.
Accessibility from business perspective
Accessibility not only has a social value, it also has an economic value. According to the Capterra study
- 68% of companies see more website visitors after implementing accessible features.
- 57% report increased sales as a result of reaching more people.
This clearly shows that investing in accessibility pays off. Companies that take action in this area not only reach new audiences, but also strengthen their brand image.
AI to help with implementation
An exciting aspect of the study is the increasing use of artificial intelligence (AI). 47% of companies participating in the study use AI to implement accessibility features. Among other things, AI-based technologies help to automatically create subtitles, generate alt tags or optimise navigation elements. This makes implementation quicker and more efficient - a clear advantage for companies still in the transition phase.
The European Accessibility Act as a driver
The European Accessibility Act (EAA), which comes into force in 2025, is an additional driver for many companies. However, according to the study, only 36% of German companies are fully prepared for the requirements of the EAA. A further 42% are working on it, while 14% have no plans to adapt to the new requirements. For those companies that are still undecided, it is high time to take action - not only to avoid legal consequences, but also to remain competitive.
Key challenges
Despite the many benefits, the road to accessibility remains rocky. According to the Capterra study, the main problems are
- Technical barriers, especially for older sites that need to be modernised.
- Lack of awareness of the needs of disabled users.
- Cost and time, which are often overestimated.
How Eye-Able® can help businesses
With our technology we help companies to implement accessibility easily and efficiently. Our solutions, such as customisable user interfaces, screen reader optimisations and automatic contrast adjustment, remove technical barriers for businesses. We also work to raise awareness of digital inclusion - because everyone should be able to use the internet without restriction.
Want to add accessibility to your website? Take a look at our solutions and tools and arrange an independent consultation!
Building the future now - accessible and inclusive
Accessibility is not an option to be implemented when you have time. It is a critical lever for making your website future-proof, user-friendly and compliant. The results of the Capterra study clearly show that companies that act now will not only break down barriers, but also open new doors - to millions of potential users.
At Eye-Able®, we understand the challenges of accessibility. But we also understand the opportunity. With our tools, you can overcome the implementation hurdles and take the first step towards an accessible future - without any unnecessary effort.
So what are you waiting for? Together, we are creating a digital world that excludes no one. Join us and show that inclusion is not just a word, it is your promise.
For full details of the Capterra study, click here: Capterra Accessibility Study. We look forward to joining you on this journey!
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