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Shopping on Coolblue should be simple, right?

Every day, hundreds of thousands of people choose a product on coolblue.nl. But does that still work if you can’t see what’s on the screen?

Our colleague Nerman is blind and uses a screen reader. We asked him to buy a speaker on Coolblue.

In this short video (<5 minutes), you’ll see exactly what happens, and where he gets stuck. In the end, he isn’t able to complete the purchase.

How accessible is coolblue.nl really?

How accessible is coolblue.nl right now?

Our blind colleague tried to order a speaker on coolblue.nl, but couldn’t complete the purchase. These are some of the barriers he encountered along the way.

Unclear product options for screen readers

Product variants are announced by screen readers as radio buttons without any explanation. As a result, it’s unclear whether you’re selecting a different variant or just navigating through images.

Button says “Add to my cart,” but that’s misleading

The button is read by screen readers as “In my cart,” even though the product hasn’t been added yet. This can be confusing and may disrupt the purchase flow.

Checkout without an account is not possible

During checkout, there was no accessible option to register or continue as a guest. The result: the purchase process stops, even though the user simply wants to pay.

All of this ultimately means one thing: someone who wanted to place an order couldn’t.

Download here your free digital accessibility scan for Coolblue

Digital accessibility improves your most important KPIs

  • Boost your revenue

    A webshop that works for everyone simply sells more.

    Companies that invest in accessibility see on average +38% revenue, +28% faster growth and +30% higher margins.

  • Boost your reach

    What is clear for people is also clearer for Google.

    Accessible websites see +23% more organic traffic and +27% better keyword rankings.

    Plus additional visibility in LLMs.

  • Avoid legal risks

    Digital accessibility is required under the European Accessibility Act (EAA).

    Authorities are already actively enforcing the law, and penalties are expected to follow.

Everything for a smile, right?

Coolblue makes online shopping easy.

Digital accessibility ensures that the same experience also works for customers who navigate with a screen reader or keyboard.

Because a smile starts with a webshop that works for everyone.

Walk through the scan with Arion

Takes 15 minutes. No sales pitch, just a quick look together at your current status.

We created this analysis specifically for Coolblue based on a real shopping session on coolblue.nl.

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