How Beter Bed combines growth with digital inclusion

For Beter Bed, “good sleep for everyone” doesn’t stop at the store floor. Discover how digital accessibility at Beter Bed isn’t a one-off compliance exercise, but a structural improvement of both the website and the organization — fully embedded into everyday processes.

Laptop met de website van Beter Bed in beeld, waarop de pagina “Beter Slapen ID” wordt getoond. Rechtsboven staat de Eye-Able Assist Widget open met opties zoals lettertypegrootte, contrastmodus, tabnavigatie, website voorlezen, kleurzwakte, nachtmodus en alles resetten.
Exterior of a Beter Bed store with a wooden facade, large display windows, and the Beter Bed logo prominently displayed above the entrance.

About Beter Bed

Beter Bed is a leading Dutch omnichannel retailer in sleep comfort, with stores and a webshop used by thousands of people every day in the Netherlands. Guided by its brand promise, Beter Bed is committed to ensuring that everyone — regardless of disability — can easily find information, compare products, and shop online.

“For us, digital accessibility is not a compliance project. If we say ‘better sleep for everyone’, then that also means: an online shop that works for everyone. Otherwise, the story simply doesn’t add up.”

I vantaggi della conformità alle WCAG

omino stilizzato accessibilità

Smetti di perdere potenziali clienti

Fino al 20% dei tuoi utenti potrebbe abbandonare il sito a causa di barriere digitali. Non lasciarli alla concorrenza.

illustrazione martelletto giudice

Riduci i rischi legali

Rimani al passo con le normative ed evita sanzioni o cause legali.

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Preveni costosi interventi dell'ultimo minuto

Ritardare gli interventi per l’accessibilità aumenta i costi. Inizia subito per evitare soluzioni affrettate e costose in futuro.

Eye-Able dashboard with a score of 86.1% and graphs for WCAG levels, trends, and problem types.

Eye-Able Platform

To turn this ambition into reality, Beter Bed chose the Eye-Able Platform, an all-in-one approach that makes accessibility an ongoing process rather than a one-time snapshot.

Within the platform, Beter Bed uses:

  • Report: clear reports that provide insight into accessibility issues

  • Audit: in-depth analyses based on WCAG guidelines

  • Assist: user support tools that improve the website experience

  • Statement Generator: an easy way to create and maintain an up-to-date accessibility statement

Everything is brought together in a single platform: structured, transparent, and aligned with the team’s day-to-day workflow.

The results

The impact is clearly visible. The website’s accessibility score improved from 53% to 88% — but just as important, internal awareness grew. Teams now know what to look out for, accessibility is considered earlier in decision-making, and the website demonstrably works better for more people.

“The real win is that accessibility is now a standard part of how we work. As a result, our digital quality continues to improve structurally — and the website works better for more people.”

Laptop met de website van Beter Bed in beeld, waarop de pagina “Beter Slapen ID” wordt getoond. Linksboven staat de score 94.7% en rechtsonder een grafiek.

“If it doesn’t work for everyone, it’s simply not good enough. That’s how we look at digital quality.”

Jasper Logtens, Manager Omnichannel Technology

Portrait photo of a man wearing glasses, dressed in a dark blue jacket and white shirt, against a yellow circular background.

Rimani conforme ogni giorno con Eye-Able®

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