How AutiScore increased its Google ranking 5x through accessibility
For AutiScore, neuro-inclusion starts with its own digital foundation. Discover how optimizing digital accessibility not only supports neurotypical and neurodivergent visitors, but also led to a fivefold improvement in average Google rankings.
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About AutiScore
AutiScore is a holistic assessment that helps organizations take data-driven steps toward becoming more neuro-inclusive. It evaluates how inclusive, effective, and future-ready an organization is in working with neurodiversity — with particular attention to differences between neurotypical and neurodivergent employees. The impact? Lower dropout rates, greater psychological safety, increased innovation, and a stronger employer brand.
“But if you advise organizations on inclusion, you have to lead by example yourself.”
I vantaggi della conformità alle WCAG
Smetti di perdere potenziali clienti
Fino al 20% dei tuoi utenti potrebbe abbandonare il sito a causa di barriere digitali. Non lasciarli alla concorrenza.
Riduci i rischi legali
Rimani al passo con le normative ed evita sanzioni o cause legali.
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Preveni costosi interventi dell'ultimo minuto
Ritardare gli interventi per l’accessibilità aumenta i costi. Inizia subito per evitare soluzioni affrettate e costose in futuro.
Why Eye-Able?
AutiScore chose Eye-Able because the tools provide clear insights into where digital accessibility can be improved and which adjustments truly make a difference. Optimizations are directly measurable, allowing every step to be backed by data instead of assumptions.
At the same time, visitors using assistive technologies gain control over how they experience the website, adapting it to their individual needs.
There was also a strategic reason behind the decision. As a start-up, online visibility is essential. SEO in the age of AI requires both technical precision and high-quality content. With Eye-Able, digital accessibility became not only an inclusion tool, but also a tangible growth driver.
The results
With the Eye-Able platform, the website was optimized step by step:
Technical accessibility improvements
Structure and navigation optimization
Enhanced contrast and visual clarity
Clear, direct language
Page-level refinements
What stood out: the greatest impact often came from small, specific adjustments.
The results were visible not only in the accessibility score (93%) and improved user experience, but also directly in performance data — including a fivefold improvement in Google rankings:
Average Google ranking before optimization: 61
Average Google ranking after optimization: 12
An important detail: this increase occurred without additional SEO measures. The improvement was solely the result of optimizing digital accessibility.
Google Search Console clearly showed that rankings improved significantly from the moment the accessibility optimisations with Eye-Able were implemented.
“Not only was it rewarding to work on, and every change improved the overall score — we also noticed that the real impact lies in the details.”
“The Eye-Able tools supported me greatly in this process. Thanks to the visual assistance features, website visitors can adjust the site to their own needs. Beyond the improved user experience, our visibility in Google rankings increased significantly almost immediately.”
Niels Verbaan, AutiScore
Rimani conforme ogni giorno con Eye-Able®
Garantisci una conformità continua agli standard di accessibilità digitale, in linea con i requisiti del BFSG e delle WCAG.