CARLSEN's path to a more inclusive web
Discover how one of Germany's leading children's book publishers has transformed its website experience with Eye-Able® – through improved usability, meeting accessibility goals and building a more inclusive digital future.
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About CARLSEN GmbH
Carlsen Verlag, headquartered in Hamburg-Ottensen and Oldenburg, is part of the Swedish Bonnier Group and ranks among Germany’s leading children’s and youth book publishers. With iconic series like Pixi, Harry Potter, The School of Magical Animals, and Naruto, they bring countless worlds to life for young readers.
"As Head of Website Architecture, I’m responsible for optimizing site performance, improving usability, and ensuring compliance with modern web standards. Our website and online shop are vital tools to showcase our wide-ranging program and make it accessible to as many people as possible.”"- said Klara Kreuzberg.
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I vantaggi della conformità alle WCAG
Smetti di perdere potenziali clienti
Fino al 20% dei tuoi utenti potrebbe abbandonare il sito a causa di barriere digitali. Non lasciarli alla concorrenza.
Riduci i rischi legali
Rimani al passo con le normative ed evita sanzioni o cause legali.
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Preveni costosi interventi dell'ultimo minuto
Ritardare gli interventi per l’accessibilità aumenta i costi. Inizia subito per evitare soluzioni affrettate e costose in futuro.
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The Solution & Results
“Integrating Eye-Able into our digital environment was smooth. The setup was quick, and thanks to the dashboard, we were able to tackle key areas right away.”
The development team made a few tailored adjustments, and Eye-Able’s support team ensured every step was guided and efficient.
In just six months, Carlsen’s accessibility score made a remarkable leap forward*
“Eye-Able empowers us to detect and resolve barriers ourselves. We’ve seen real progress and are constantly optimizing the site for every visitor.”
The main KPI: Continuous improvement in automated accessibility assessments.
*The image illustrates sample values for reference
"For any company beginning their digital accessibility journey: start with learning the basics. It helps reduce hesitation and makes the topic more approachable."
Klara Kreuzberg, Head of Website Architecture
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Rimani conforme ogni giorno con Eye-Able®
Garantisci una conformità continua agli standard di accessibilità digitale, in linea con i requisiti del BFSG e delle WCAG.